About Us

Corporate Visitors to Decorating Den

We were so pleased to welcome Jim and Carol Bugg, corporate owners of Decorating Den, to our Naples office earlier this month. Their visit commemorated our receipt of two Southwest Florida Decorating Den designations [Business Owner of the Year, Top Sales (Individual, Developing Franchise Owner)]. We would like to thank them for visiting us, and we look forward to another wonderful year of growth as we support and serve our clients.

Trendspotter: Textured Wallpapers

Craving the look and feel of a cabin in the woods, rustic nautical cottage, exposed brick facade, or vintage tin tiles? Without spending thousands upon thousands of dollars to create this look using natural materials, this look can become a reality within your home! Maybe you enjoy changing up your look, or maybe you know exactly what you want, but do not like the hefty price tag and dusty mess associated with it! Textured wallpapers are all the rage right now, and they are available in a wide range of prints — plus, they look incredibly real, with depth and relief galore, even though they are as flat as any other traditional wallpaper. Genius!

Incorporating This Trend in Your Home

Is this a trend you would like to incorporate into your home? Here are just a few of our suggestions:

1. These wallpapers are best used on just one wall of your home. Maybe you want an entire “wood paneled” room. Just start with one wall. Though these papers look real, it is important to use them sparingly.

2. These papers are permanent. Though they can be changed out and are considerably less expensive than the real thing (stone, brick, panels, etc.), they still represent an investment into your home’s interiors.

3. Select these fake facades with the help of a professional interior designer so things will not end up looking cheesy or disjointed but rather consistent, cohesive and “wow”.

This trend is oh-so-much fun! We would love to show you some of the many papers available out there!


What Do I Do Now?

“What am I supposed to do?” is a question our clients ask of us a lot. You’ve had us over, and we have discussed your needs, stylistic preferences, and anticipated budget for any given project. We have provided you with a proposal, and we have worked together to create something that will fit within your desires and needs. At this point, it is easy to get anxious, and wonder to do with all of your free time, waiting to order, waiting on orders, waiting on installations, etc. What to do…what to do…

Refuse to Make the Biggest Mistake Ever

At this point, many people (even after they have hired a designer and approved the work), are tempted to go shopping for home interiors. They believe in the importance of looking around at what is currently available at ever popular discount retailers. Why is this such a mistake?

1. You have hired a designer to save you from the hassle of shopping. This is one of the main reasons people hire a designer in the first place — they are unable to find the exact collection of items that fit together within a specific room of their home. Hiring an interior designer should save you precious, valuable time searching for things that really don’t fit, but because they are such a good deal, seem to work. Right? Wrong!

2. You are hurting the value of the end result. Placing pieces that you find into a room that an interior designer has put together is a mistake. It compromises the integrity of the design itself — a design that has taken hard work and precious time to put together.

3. You are compromising your relationship with your interior designer. Your interior designer has your best interests at heart, and he or she has committed to working within your budget. Why compromise this relationship by shopping for items that may not work within the design itself?

4. You hired a professional for a reason. You hired a professional interior designer to put together a functional room that fits within your own stylistic preferences and works within your budget. This is a person that understands home interiors — they know what will work visually and functionally, and they know what will last. They have a vision for investing in YOU and your home.

Don’t mistake us — we LOVE to shop! We advocate shopping at anytime for any reason. But please, after you have hired a professional interior designer and approved a plan, do not — we repeat, DO NOT — compromise the end result of the interior design process by taking “quick trips” to home interiors retailers “just to see what’s available.”

2012 Decorating Den Designations

We are pleased to announce two designations Decorating Den has received for the 2012 year in the Southwest Florida region:

1. 2012 Business Owner of the Year

2.2012 Top Sales by an Individual (Developing Franchise Owners)

These designations come as a result of our commitment and dedication to meeting the needs of our clients. Our goal and desire is to create interiors that reflect our clients’ stylistic preferences, functional needs, and budget requirements.

Our Process

Are you considering hiring an interior designer to tackle a room in your home? What are some of your top priorities in your home in terms of interiors, furniture, look and feel? What look do you want to create? What about your home do you love? What are some things that you would change? These are just a few of the questions we begin to ask as we meet with clients for the first time. As we work together, we develop a sense of what your priorities are and the ways in which we can meet your needs. Here is what makes us  unique as a design firm:

1. We do not design in a specific style. Rather, we design interiors that match your style.

2. We do your shopping for you. After discussions, approvals, and creating a cohesive look and feel, we begin to put everything together. DO NOT shop after you have made the decision to work with us. We will do all the work for YOU, and any shopping that you do may result in a room that is not cohesive, but rather, disjointed. Southwest Florida has so much to offer – we believe you can spend your valuable time more meaningful than schlepping from one furniture showroom to the next agonizing over the right sofa or accessory.

3. We develop lasting relationships. Our desire is to get to know you and work together for the long term. Whatever your budget may be for any given job, room, or piece of furniture, our desire is your complete satisfaction.

We are so pleased to be able to meet the needs of our clients and to develop meaningful relationships with them. We are looking forward to continued growth and success for the 2013 year!

Trendspotter: Black Walls

Black walls?! Say what?! For the typical home in sunny, beachy Naples, Florida, black walls sound overtly dreary, dull, and quite possibly depressing. However, various shades of black, charcoal, and gray are popping up in progressive interior design publications — both in print and online — across the country! And what’s not to love? If white is the absence of color, and black is the presence of all color, it goes with everything, right? Well, sort of. Today, we would like to present a bit of information about this trend and some tips for incorporating it effectively into your home’s interiors.

Tips for Incorporating The Dark Side

Maybe you are feeling daring, or maybe you would like to introduce some depth into your home’s interiors. Whatever the case may be, utilizing a shade of black, charcoal, or gray may present a viable option for one or more rooms within your home. This trend represents a return to basic color palettes, and it provides an array of options in terms of accompanying colors. Because, of course, black goes with *almost* anything! Incorporating this into your home can prove a bit tricky, though. Here are some tips:

1. Consider hiring a professional to consult on choice of shade. It is very easy to go too dark or to get the shade just a bit off when it comes to dark colors. Hiring a professional designer will ensure you get it right in terms of the wall’s shade as well as the colors that accompany the wall.

2. Use black sparingly. Just like in cooking, a little goes a long way. Use just a pinch of a dark charcoal or shade of gray — select only one or two walls within any given room, and be prepared for a very dramatic effect.

3. Consider hiring a professional painter. Using very dark colors on the wall means a greater risk of high impact spills on flooring. Additionally, when put on by amateurs, very dark colors tend to look spotty. Get it right the first time — hire a painter.

4. Pair with other shades of charcoal, black and gray. Mix different shades of black within the same room, and add small amounts of a coordinating color (a lighter shade of yellow or emerald or mint, etc.).

Have fun with this trend! Contact us for tips on utilizing black walls within your home’s interiors.

Why is Working With a Designer So Important?

In this new age of Pinterest, Blogs, and content galore, it is easy to see why DIY projects are becoming increasingly popular at such a rapid rate. The internet has streamlined the ability for home owners and design enthusiasts to share and receive information. With so many tutorials, creative ideas, and DIY recommendations on the internet, why exactly does hiring an interior designer matter now more than ever? 

The DIY Age

The DIY Age is upon us. Tutorials abound, and information is endless. As the economy experienced some significant tightening several years ago, buying a home and fixing it up oneself became an increasingly popular and necessary notion. With so many households cutting back on expenses, many existing businesses and entrepreneurial types realized the amount of money available in creating content and posting that content online. Considering all of the information out there — step by step tutorials including millions of “How To” — it can be easy to think to oneself, “I don’t need any help with my home,” and forego the use of a professional. So what are some of the many practical reasons to hire an interior designer?

1. Depending upon the project, an interior designer may be able to save you money and avoid costly mistakes. Like all professionals, a trained designer learns her/his trade through years of proper education and plenty of experience in the field, just like an attorney or  a doctor. When you consider a project and plan on performing the involved  tasks by yourself, it can involve lots of human error, and may end up costing you more to fix when all is said and done. An interior designer can help you discern when it is okay to do something yourself, and when a project is best left to a professional.

2. An interior designer can provide you with an overarching plan from which to work. You may not have the funds required to complete an entire plan overnight. However, your designer will provide direction and focus to your house. Your interior designer is a professional who can bring a complete look together for you — even if the components are things that you might “do yourself.” Your designer will also have access to resources and items that are only accessible to a trade professional, so you can achieve a look that will simply not be available from a big box store.

3. Your home is an investment. You may think that you can re-do your flooring or install light fixtures or put together a cohesive living room. However, your home is an investment — it isn’t something that you can return (like a pair of shoes) or give to Goodwill when you are tired of it (like that sweater you wore twice). As an investment, it is important to think in the long-term when you put money into your home. Rather than getting instant gratification with an inexpensive, common item, save for pieces that will matter to your children and even your grandchildren. Create a legacy, and put money into your home that you have the ability to get back.

As you consider your home, think long and hard about the importance of hiring a professional to provide vision, direction, and a cohesive design for your home’s interiors.

Trendspotter: Bling in Your Home

BLING! What does this fun sounding word really mean? Well, it can mean different things to different people, but in short, bling is anything flashy and fun that makes a bold statement, sparkling and shining for the whole world to see. A woman who wears a lot of bling might be wearing lots of sparkly rings on her fingers, diamond earrings, a large sparkly or flashy necklace, and potentially even be sporting some metallic accents on her clothing. When you consider the possibility of introducing “a little bling” into your home, you might have one or more of the following objectives:

1) Introduce a point of interest within a room. Create an eye catching corner and draw people into the various rooms by placing a bit of bling in your home.

2) Create additional interest. Placing a crystal chandelier in your office can create visual interest and make an otherwise dull space sparkle.

3) Encourage light. Many “bling-y” objects have the ability to reflect light — think crystals and metallic objects — making an otherwise dark space a bit lighter without electricity.

Incorporating the Trend

As you consider incorporating this trend into your home, here are just a few of our suggestions:

1) Use bling sparingly. With shiny, sparkly objects, a little goes a long way. Use one or two within any given room, particularly if the objects you incorporate are on the larger side.

2) Consider using a sparkly accent piece to create visual interest. Use a metallic accent, such as a side table or console. Or, incorporate a large crystal chandelier in your entryway. This creates a focal point within a room without being overwhelming.

3) Formulate a plan first prior to aquiring pieces. Before purchasing pieces of bling for your home, create the setting of where they will go. With the help of an interior designer, you can incorporate bling into your home that will have an understated look for many years to come.

Creating a consistent look and feel with a nod to the traditional does not have to be free from trends! Incorporate trends with a view for the long term with the help of a professional interior designer. Give us a call — we would love to help!

Incorporating Existing Pieces into Home Design

As an interior designer, I typically come to your home to meet with you for an initial consultation. One of the many questions I ask clients when they invite me into their homes for the very first time is: “What about your home do you love?” In the same vein, I typically ask, “What pieces that are already here do you love and desire to keep?” The answers to these questions are very important. When I am able to find out what my clients love about their homes and what pieces within their homes they love, this information provides direction in terms of style preferences, overall vision, and insight into their desired outcome.

One of the many misconceptions regarding professional interior design services is the idea that when you hire a designer, you are committing to getting rid of all of your existing furniture and performing a complete overhaul. That is not necessarily true, and certainly depends upon the individual, couple, or family living within the home itself. Many times (more often than not, in fact), the most successful design concepts are built around the pieces that clients desire to keep. Here are just a few examples of an existing piece or element within the home that can provide a foundation for design:

1. Family heirlooms handed down. Maybe you have a chair from your grandmother’s living room or a set of dishes that belonged to your husband’s great grandmother. This can provide a helpful direction or color palette for a cohesive interior design plan.

2. Beloved pieces of furniture. An important piece of furniture, such as a desk or headboard, that you want to keep can give a room direction or stability.

3. Existing design elements. Your house may have a unique nook or cranny or some other stylistic element that you adore. Maybe you really enjoy being in some portion of your house and want that sensibility carried on through the remaining rooms. What a great foundation upon which to build!

As we meet with you and walk throughout the rooms of your house, many elements and pieces can be used to build a cohesive look and feel. We can’t wait to learn more about the things that you love!

Trendspotter: Quilted Details

Did you know? Many trends in the interior design realm stem from trends in the world of fashion. One such trend includes the increasing popularity of quilted pieces. Quilted pieces — jackets, vests, and blazers — became highly popular in high fashion. With a nod to traditional hunting apparel, these types of pieces were updated for modern, updated haute couture. As this trend spread, interior design firms began to demand quilted pieces as well, incorporating them into home’s interiors.

Quilted Pieces

Quilted pieces are continuing to increase in popularity in interior design. Incorporating these types of pieces into more traditional homes, as well as more more modern, eclectic homes, is relatively easy. Here are some tips on incorporating this trend into your home:

1. Select quilted pieces with more traditional coloring. Select a piece of quilted furniture — or a quilted detail — that favors a more traditional, widely used color. This way, you are using the trend in moderation, and the focus of the piece is on the quilting itself, rather than on the color of the piece.

2. Select smaller quilted pieces. Rather than selecting a large armoire with quilting all around, select a smaller quilted console or side table. That way, the trend does not swallow the room or overwhelm the room’s inhabitants.

3. Select a small number of quilted pieces. Utilize this trend in moderation, incorporating one quilted piece into one of the rooms of your home. A quilted piece represents a nod to the traditional; it is, however, still a trend in design.

4. Select high quality quilted pieces. Though it is a popular trend, it represents a traditional view of design. Select a high quality piece that will last a long time and present a lovely look and feel for years to come. Place pieces in your home that are well-constructed and able to withstand years of use.

As you educate yourself on trends in interior design, keep checking back — our blog features regular articles regarding trends in interior design. We love to explore trends while maintaining a vision for consistency. Contact us with any questions.

Trendspotter: Unique Chandeliers

At Decorating Den, we seek to research the newest trends in interior design. As we explain these trends, where they come from, and the ways in which designers are incorporating this trend, we also desire to help you decide whether or not to employ these trends within your home’s interiors. Today, we bring you one popular design element that has certainly trended upwards in the past year, and will continue to do so in 2013 — unique, detailed chandeliers.

The Trend

Unique, detailed, extravagant chandeliers are being utilized and incorporated into interior design in many traditional — and non-traditional — ways. Chandeliers have become popular as kitchen, bathroom, and laundry room lighting. Using chandeliers in unexpected places have made the common things in life increasingly special and lovely.

Chandeliers provide a dramatic centerpiece for any room, and while traditionally used in foyers or dining areas, they are also designed for other rooms in the house. Chandeliers are available in all shapes and sizes, as well as a variety of styles (e.g. cottage, French country, modern, elegant, etc,).

To Use It or Not?

Strongly consider incorporating a chandelier in one of the rooms of your home. These types of pieces will set your home apart and create a dramatic, luminous design. Many chandeliers feature colored crystals, lovely glass orbs, simple, hammered metals, and other unique details. Select a bright, unexpected wall color for a smaller space, and include a relatively small chandelier within a smaller space, such as a powder room or utility room. You may also desire to incorporate a chandelier into an in-home studio or office space. Doing so creates a special, unique type of environment within an otherwise bland space.

For assistance in selecting the right chandelier for a space within your home, give us a call! We would love to come and assess how you might incorporate a lovely chandelier into your space.

Decorating Den

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Claudia Leah, IDS
Decorating Den Interiors
6062 Taylor Road, Unit 501
Naples, FL 34109



Remodeling and Home Design