What’s new in Home Fashion?

Trendspotter: Pantone Color of the Year

As many of you are already aware, the 2013 Pantone Color of the Year is Emerald! This lovely, deep color is already making its way into the interior design world. Emerald green represents energy and traditional elegance — it’s color reflects many of the colors we view everyday in the natural world. What a wonderful choice for the brand new year! It’s applications are endless in both the world of fashion, graphics, and interior design. How is this elegant, beautiful color trend being incorporated into interior design? And what are a few ways to incorporate it into your home’s interiors?

Emerald in Interior Design

This color is being incorporated into furniture design, wallpaper designs, and accent furniture. As designers utilize emerald in their residential home interior designs, here are a few ways to incorporate this trend into your home.

1. Utilize an emerald print or solid for several throw pillows. If you have white or neutral colored couches, several emerald pillows paired with an emerald throw blanket can create an easy, unified look that reflects this fantastic trend.

2. Incorporate emerald into accents in your dining room. Purchase emerald inspired table coverings, emerald dishes, or emerald serving platters. This is a great way to give a nod to the trend without committing in full force.

3. Select emerald colored accent furniture. An emerald colored lucite chair or an emerald topped side table can be unique ways to incorporate the color of the year into your home’s interiors.

4. Paint a small room emerald. Though certainly a relatively big commitment, selecting an emerald tone for a smaller room, such as a guest bath or utility closet, can create pizzazz and interest where there previously may not have been interest or dramatic design.

Emerald will continue to make an appearance, particularly in art, graphics, and interior design this year. As you seek to incorporate it into your home, feel free to contact us for additional ideas!

Trendspotter: Eclectic Interiors

This year, your home will be about YOU! As you plan for various improvements to your home this year, we encourage you to follow our “Trendspotter” series, in which we explore and explain trends in interior design. We have written about personalized home interiors, and the ways in which manufacturers are giving increased choice and opportunities for personalization to interior designers and their clients. Certainly, this represents a fantastic trend in the world of interior design. Beyond this trend, though, is a movement towards an appreciation for eclectic viewpoints regarding interior design.

In terms of what designers are saying about 2013, many are taking varied viewpoints about what will trend upwards throughout the year. We recently came across a Wall Street Journal article in which many designers were asked what they felt would trend during 2013, and the results were varied: designers liked different things for the new year — a variety of color combinations, a variety of viewpoints regarding the use of color, different perspectives regarding trends in furniture, the increased use of glamorous “chinz,” the use of patterned flooring, and varied inclinations for what they believed clients would enjoy in the year ahead. In short, this term “eclectic,” when referring to interior design, means that anything goes! It provides for a level of freedom in terms of design and beauty.

What does this trend towards the eclectic mean for our Decorating Den clients? We continue to stay client centered, while researching these varied trends — we look into what other designers are doing, and what our vendors are developing. We seek to educate our clients on what various trends could mean for their home’s interiors, while maintaining a vision for consistency, elegance, beauty, and cohesiveness. While we continue to focus on clients’ personalities and stylistic preferences, we celebrate a sense of the eclectic, a love of patterns, and the use of color as a powerful tool. To us, this trend towards eclectic interiors and freedom in interior design validates what we continue to do on a daily basis: provide for our clients and reflect their needs and personalities within their own homes.

Trendspotter: Geometric Prints

Do you enjoy keeping up to date with current trends and incorporating these trends into your home environment? Keeping updated on trends certainly takes some work (reading, scouring the internet, spending lots of time on Pinterest). We are pleased to bring you another edition of Decorating Den’s “Trendspotter,” in which we alert you to burgeoning interior design trends. Geometric prints have influenced many new interior design products, furniture, and features available for homes.

Geometric Prints

What, exactly, defines geometric prints?

1. Straight, cohesive, prints evocative of figures one might see in a high school math textbook. Many straight lines, circular objects, and other geometric-type shapes coalesce in these types of interiors.

2. Bold colors (often) or blacks, whites, and grays. Lots of bold colors and interesting, unexpected color combinations are popping up in geometric interiors, though some feature only blacks, whites, and grays.

3. Balanced, congruent shapes with permutations possible (think modern art). Many geometrics have repeating patterns; others draw upon modern art and feature seemingly random shapes and lines.

How to Incorporate the Trend Into Your Home

These geometric prints making their way into interiors draw upon the world of fashion. Geometric prints continue to be featured on the runway, straight from the world’s top fashion design houses. How are these types of prints being incorporated into interiors? Here are just a few ways we would suggest incorporating this trend into your own home:

1. A flat weave rug. (Yes — we featured flat weave rugs earlier this month in another edition of “Trendspotter.) Flat weave rugs are a great way to feature geometric prints in your home without making TOO big of a commitment. Cost-effective and available in a variety of sizes, flat weave geometric rugs are available in a range of prices and colors.

2. Master bedroom bedding. Utilize bold geometric prints to create an oasis within the master bedroom of your home. Many geometrics are available in duvet covers, accent pillows, etc. making incorporating this trend in your bedroom feasible.

3. A side chair. A custom size chair in a geometric print can create a focal point for any room. Select bold colors that mesh with your existing furniture.

We would love to tell you more about the ways in which you can incorporate geometric prints within your own home. Give us a call!

Trends in Style

As we seek to help our clients create the homes of their dreams, our own desire is to continue pursuing excellence in the world of design. Throughout the life of our interior design firm, we stay on top of trends, educate ourselves on vendor developments, and seek to put together plans that truly meet the needs of our clients. As such, we are continuing our series on “Trends” for the 2012-2013 season. Today, we will be sharing some style trends with you in order that you may make informed decisions about which trends to incorporate — and which trends to forego in favor of classic, tried and true design principles.

Trends in Style

Before we put these trends in front of you, it is important to define the word “Style.” Style can point to many things, however, it encompasses both the type of look you are going for in your home, as well as the small details that draw everything together. For example, the Mediterranean style is very popular in the Southwest Florida area, and Mediterranean details can run throughout these types of homes. These details include tropical artwork, greens and burnt reds, and natural materials, such as tiles and clay pottery. As we explore various stylistic trends, here are a few of the elements we have noticed:

  • Revival of the 70s. The 1970s have made a retro appearance in our vendors’ repertoire. Clean furniture lines, tufted leather, glass furniture, and chrome pieces have continued to represent the “next big thing” in terms of style.
  • Personalization. For those who desire to create a unified, high quality interior look within their home, a very high percentage of those people also desire to use their home’s interiors to display various aspects of their personality and personal history. This type of stylization seeks to express something unique about the home’s owner.
  • Mixed metals. The creation of a unified look using a variety of types of metal, particularly when paired with mirrors, is trending this season.

How will you incorporate these trends in your home?

Made in the USA

Many of the things I saw at the Fall Furniture Market at High Point, North Carolina, last month intrigued me. I loved getting to know our vendors better, connecting with other interior designers, and getting lots of ideas for the ways in which I can continue to pursue excellence in interior design. I am so excited, though, regarding one of the many trends I noticed — more and more furniture and home goods manufacturers are moving production to the United States.

Reasons for United States Production

There are many reasons for this shift in the location of production. Here are just a few:

  • Consumer demand. Many furniture manufacturers and companies have realized that consumers are searching for products made in the United States. People want to invest in American made goods, and they are continuing to put their money into goods made in the U.S.
  • Economic realities. It is becoming ever more beneficial economically to move production to the United States, particularly with increased shipping costs, along with increased labor costs in other countries.
  • Quality control. Many furniture manufacturing companies are taking a more proactive approach to quality control and craftsmanship. Moving production to the United States allows for increased oversight in this very important area. Additionally, many consumers seek out the highest quality products possible — many of these high quality pieces are made in the U.S.
  • Materials. Many consumers are seeking out environmentally friendly materials. These types of materials can be more easily controlled when production is done in the United States.

Do you seek out products that are made in the United States? If so, what are your reasons? As a Naples based interior design firm, it is our desire to support businesses with production based primarily in the United States. As we move through the interior design process, we encourage our clients to utilize furniture, goods, and fabrics that are made in America.

Decorating Den Naples at International Design Conference

Claudia Decorating Den at International Design Conference

Checking out a new contemporary vendor!

CLAUDIA LEAH, owner of Decorating Den Interiors of Naples  recently returned from an intensive five-day design conference and home furnishings market held in Atlanta, Ga.  Leah had the opportunity to attend a wide range of design classes, and visit with nearly 400 North American business partners, and home furnishings vendors at the company’s 43rd such annual gathering.

“Always a highlight of my year, the training provided at this annual conference gives my business a tremendous boost and offers me the opportunity to expand my product line and provide more choices for clients.   This year our Design Center featured nearly 100 suppliers, all brand name top quality companies.  Each of these companies partner with me, so that I can bring the very latest in design and product trends to each of my clients.” said Leah.

“In addition, I now have access to an extensive library of new before and after digital photographs featuring gorgeous room makeovers.  I’m looking forward to offering a series of free design workshops to the community featuring these fabulous makeovers.” Leah added.

Decorating Den Interiors and its room makeovers have been featured in such publications as Good Housekeeping, Canadian House and Home, Traditional Home, Better Homes and Gardens, Woman’s Day, House Beautiful and House and Garden.

Established in 1969, the company has franchise owners and decorators throughout the U.S. and Canada.  Each decorator brings thousands of design ideas and samples of window, wall and floor coverings, furniture, and accessories directly to their client’s homes or offices.  Initial client consultations are always complimentary.

For More Information:

Claudia Leah, www.claudia.decoratingden.com, 239-431-5936

Decorating Den Interiors named a Retail Star by Home Accents Today magazine

Claudia Leah Decorating Den Retail Star Cover Magazine

May 16, 2012, Greensboro, N.C. – Decorating Den Interiors of Naples has been named one of Home Accents Today’s Retail Stars for 2012 by editors of the premier trade magazine for the home accents industry. The Naples Decorating Den Interiors franchise is owned and operated by Claudia Leah.

The businesses selected for the Retail Stars list have demonstrated that they operate successfully in their marketing areas, exhibit strength in merchandising, display and/or advertising, and have a positive presence in their local communities. The magazine’s editors chose to extend the honor to both the Decorating Den Interiors franchisor as well as its independent franchisees that operate throughout the U.S. and Canada, and range from small home offices to multi-decorator studios.

“There has never been a tougher time to be an independent retailer, with ongoing competition from chain stores, the increasingly significant role of online retail and the difficult economic climate,” said Jenny Heinzen York, editor in chief, Home Accents Today. “The 2012 Retail Stars have taken on these challenges with a combination of clever entrepreneurship, innovation, merchandising, customer service and marketing. We are delighted to recognize these talented merchants, and, as always, encourage everyone to support their own local businesses.”

Claudia Leah Wins Stars Award LogoHome Accents Today editors focused on independent and family-run retailers, specifically those considered specialty, home accent or home furnishings stores. Members of the industry were invited to suggest stores and retailers were encouraged to submit information describing their businesses. The list, now in its eighth year, was compiled and narrowed down by research analysts and editors of the publication. A business may be named to the list only one time, resulting in 50 first-time honorees each year.

Retail Editor Susan Dickenson said she was impressed with Decorating Den’s history, industry reputation, and its new accessories home-party division. “The Livv! Home Accessories branding and debut catalog, at 36 beautiful pages, are really impressive for a start-up; you can tell there’s a lot of experience and a real understanding of the accessories business behind this project,” Dickenson said. She also noted the endurance of Decorating Den’s annual national decorating contest, now in its 27th year, and the franchise owners’ practice of selecting a national charity to support each year with donations raised through decorating seminars and other events.

The 50 Retail Stars list, sponsored by AmericasMart Atlanta, is published in the May 2012 issue of Home Accents Today. The 25-year-old publication, based in Greensboro, N.C., is owned by Sandow Media.

When In Doubt, Take It Out!

When it comes to decorating, sometimes you have to let it go.

When in doubtOften decorating a home isn’t about adding more furniture or accessories; it’s about taking some away.  That’s when consulting with a knowledgeable interior decorator like Claudia Leah of Decorating Den Interiors can be most helpful and liberating.

“Sometimes people have pieces in their home they actually never quite liked but still keep them around since they either cost them a lot of money, or they ‘got it from my mother-in-law, don’t like it, but it needs to be here when she comes for a visit once a year’,” explains Claudia.

Claudia knows how to size up a room and find the glaring errors that keep the space from coming together in harmony.   Perhaps it’s a piece of furniture that needs to be reupholstered, a framed picture that just needs a new mat, or a lamp that simply needs a new shade.   But, many times, it’s something that doesn’t fit, something they don’t even like, something that just needs to go.  And that can be painful for the homeowners.  That’s when Claudia can help with their “separation anxiety.”

“It really depends on how strongly the client feels (or hates) the piece,” Claudia says.  “I often get called in to be the mediator between spouses because they can not reach an agreement.”

Often homes are over decorated because people keep adding and adding and never taking away.    The space is more about the decorations than the people who live there.  She shows them that if they let go and give the room some white space they will feel freer and the pieces they do like will stand out, not be lost in the clutter.

Holding on to something because someone gave it to you is just holding you back, keeping you from moving forward.  No one, not even a mother or mother-in-law, should ever dictate your lifestyle or surroundings.   When a client is on the fence about a piece, her rule is ‘when in doubt, take it out!’

She suggests options in ‘letting go:  Give the piece to another family member who will appreciate it.  Or sell it on Craig’s List or Ebay and make a little money.  Or donate it to a resale shop for a charitable cause (and get a tax write-off too).

With lots of tact and a gentle nudge, Claudia guides her clients through the process, understanding that it can be emotional.   Once the pain is gone, their rooms come alive, looking larger and more welcoming.

“When a client finally lets go and purges these out-of-place pieces they find their lives simplified.  They feel freer, happier and energized,” Claudia says.

Call Claudia Leah at Decorating Den.   Let her show you how to “let it go.”

Dress up your Outdoor Design!


Just as you use Slipcovers for your interior spaces, you can also use them to pretty up your outdoor seating areas to give them the resort look! Either elegant or fun & colorful, see us for a full spectrum of outdoor materials to make these beauties happen on your Naples or Marco Island patio.

Decorating Den Interiors, Naples, FL

HOT OFF THE INTERIOR DESIGN PRESS: Impressions from the August 2011 Las Vegas Market

Come with us on YouTube to hear HGTV’s Monica Pedersen talk trends and new products she discovered at Las Vegas Market, August 1-5, 2011. I had the pleasure of meeting Monica in person at this year’s spring market and always enjoy her upbeat presentations. Oh, and I am especially excited that most of her showcased selections are from Decorating Den Interiors’ Preferred Vendor network – so give us a call for that “Must Have” Item for your Naples or Marco Island Home!!

Las Vegas Market Update 8/2011 – Monica Pedersen

Decorating Den

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Claudia Leah, IDS
Decorating Den Interiors
6062 Taylor Road, Unit 501
Naples, FL 34109



Remodeling and Home Design