Posts Tagged ‘Interior Design Awards’

2012 Decorating Den Designations

We are pleased to announce two designations Decorating Den has received for the 2012 year in the Southwest Florida region:

1. 2012 Business Owner of the Year

2.2012 Top Sales by an Individual (Developing Franchise Owners)

These designations come as a result of our commitment and dedication to meeting the needs of our clients. Our goal and desire is to create interiors that reflect our clients’ stylistic preferences, functional needs, and budget requirements.

Our Process

Are you considering hiring an interior designer to tackle a room in your home? What are some of your top priorities in your home in terms of interiors, furniture, look and feel? What look do you want to create? What about your home do you love? What are some things that you would change? These are just a few of the questions we begin to ask as we meet with clients for the first time. As we work together, we develop a sense of what your priorities are and the ways in which we can meet your needs. Here is what makes us  unique as a design firm:

1. We do not design in a specific style. Rather, we design interiors that match your style.

2. We do your shopping for you. After discussions, approvals, and creating a cohesive look and feel, we begin to put everything together. DO NOT shop after you have made the decision to work with us. We will do all the work for YOU, and any shopping that you do may result in a room that is not cohesive, but rather, disjointed. Southwest Florida has so much to offer – we believe you can spend your valuable time more meaningful than schlepping from one furniture showroom to the next agonizing over the right sofa or accessory.

3. We develop lasting relationships. Our desire is to get to know you and work together for the long term. Whatever your budget may be for any given job, room, or piece of furniture, our desire is your complete satisfaction.

We are so pleased to be able to meet the needs of our clients and to develop meaningful relationships with them. We are looking forward to continued growth and success for the 2013 year!

Decorating Den Interiors named a Retail Star by Home Accents Today magazine

Claudia Leah Decorating Den Retail Star Cover Magazine

May 16, 2012, Greensboro, N.C. – Decorating Den Interiors of Naples has been named one of Home Accents Today’s Retail Stars for 2012 by editors of the premier trade magazine for the home accents industry. The Naples Decorating Den Interiors franchise is owned and operated by Claudia Leah.

The businesses selected for the Retail Stars list have demonstrated that they operate successfully in their marketing areas, exhibit strength in merchandising, display and/or advertising, and have a positive presence in their local communities. The magazine’s editors chose to extend the honor to both the Decorating Den Interiors franchisor as well as its independent franchisees that operate throughout the U.S. and Canada, and range from small home offices to multi-decorator studios.

“There has never been a tougher time to be an independent retailer, with ongoing competition from chain stores, the increasingly significant role of online retail and the difficult economic climate,” said Jenny Heinzen York, editor in chief, Home Accents Today. “The 2012 Retail Stars have taken on these challenges with a combination of clever entrepreneurship, innovation, merchandising, customer service and marketing. We are delighted to recognize these talented merchants, and, as always, encourage everyone to support their own local businesses.”

Claudia Leah Wins Stars Award LogoHome Accents Today editors focused on independent and family-run retailers, specifically those considered specialty, home accent or home furnishings stores. Members of the industry were invited to suggest stores and retailers were encouraged to submit information describing their businesses. The list, now in its eighth year, was compiled and narrowed down by research analysts and editors of the publication. A business may be named to the list only one time, resulting in 50 first-time honorees each year.

Retail Editor Susan Dickenson said she was impressed with Decorating Den’s history, industry reputation, and its new accessories home-party division. “The Livv! Home Accessories branding and debut catalog, at 36 beautiful pages, are really impressive for a start-up; you can tell there’s a lot of experience and a real understanding of the accessories business behind this project,” Dickenson said. She also noted the endurance of Decorating Den’s annual national decorating contest, now in its 27th year, and the franchise owners’ practice of selecting a national charity to support each year with donations raised through decorating seminars and other events.

The 50 Retail Stars list, sponsored by AmericasMart Atlanta, is published in the May 2012 issue of Home Accents Today. The 25-year-old publication, based in Greensboro, N.C., is owned by Sandow Media.

Decorating Den

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Claudia Leah, IDS
Decorating Den Interiors
6062 Taylor Road, Unit 501
Naples, FL 34109


Remodeling and Home Design